This is a clean, fresh white floral that's either a pleasant, inoffensive everyday spritz or an alcohol-laden air freshener, depending on who you ask. It's a proper throw-on and go, though probably better suited for younger wearers.

Avon Today is an absolute powerhouse of modern white florals; a divisive gem that punches well above its weight class. Some find it a classy, timeless masterpiece, while others are put off by its perceived synthetic edge or assertive floral character. Either way, it's definitely not one to miss.