This is a seriously polarising perfume, a 'love it or hate it' beast. Expect bold, unapologetic animalic woods and smoke, with nuclear performance that's not for the faint-hearted. Sample first - your nose, and your significant other, will thank you.

Burberry Hero Elixir is a love-it-or-hate-it affair, primarily due to its divisive leather-vanilla drydown and absolutely bonkers price tag. If you can get past the cost, this potent elixir offers a unique, luxurious journey from smooth sweetness to a raw, smoky leather that's definitely not for everyone. You'll either get niche-level refinement or a "tire fire" - no in-between.