This one is a real head-scratcher. It's a gorgeous spicy boozy gem a lot of us love, but its abysmal performance is seriously frustrating. You'll need to overspray like crazy or accept it as a strictly intimate scent. Don't fall for the marketing hype, though; it won't get you laid.

Divisive, potent, and polarising, Joop! Homme Wild is a boozy, sweet beast. Many love the rum-soaked tobacco, but almost as many find it cloying and synthetic. Definitely not a blind buy unless you live for sugar-heavy clubbing scents.