This is MFK's love-it-or-hate-it take on the 'clean' aesthetic. If you're after that freshly laundered, sparkling white shirt vibe, and crucially, you're not bothered about the hefty price tag, this could be your new signature. Otherwise, you might find it a bit too much like a high-end cleaning product.

No.503 dupes Maison Francis Kurkdjian 724, an airy white-floral built on jasmine and iris over a creamy musk-sandalwood base. Eden's version echoes the clean, powdery character but lacks the original's smooth, blended richness, reading flatter and simpler on skin.