Queening is a divisive one, hyped to hell but leaving many underwhelmed. Expect a soft, powdery vanilla with a clean, cotton-fresh twist, though some find it synthetic or masculine. At its price point, it's a hard sell for most, failing to live up to the 'niche' expectation in terms of performance or originality.

A blind-buy darling for some, but others find this gourmand a bit too familiar and lacking distinction. If cosy, sweet cinnamon and vanilla are your jam, you'll be chuffed to bits. If you're after something groundbreaking, however, you might feel a tad let down.