90%
Very Similar
Midori Eau de Parfum bottle Midori
Edp Concentration Edp
U Gender U
- Year 2023
£ Price Tier £
Now White Eau de Parfum bottle Now White

ScentArt

A
Midori
B
Now White
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Which Should You Buy?

Our Verdict - Midori
Midori is a textbook example of a dupe done right: a crowd-pleasing, green-fruity freshie that punches well above its weight for the price. While some find a weird drydown, the majority rave about its clean, vibrant versatility for everyday wear.
Favourite
Our Verdict - Now White
This citrus-forward freshie is an undeniable crowd-pleaser, delivering a vibrant, clean scent with mass appeal. It’s excellent value, but be warned: some folks smell peach where others don't, and for a few, it's a bit too synthetic or sour.
Favourite

Scent Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 25% 30%
Floral 9% 5%
Fruity 11% 19%
Green 10% 8%
Sweet 15% 15%
Warm 4% 6%
Woody 19% 11%
Earthy 12% 12%
Animalic 14% 17%
Fresh 20% 26%

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
Midori EdP
Now White EdP

Notes

Shared Notes
Bergamot 28% vs 47%
Shared Notes
Musk 39% vs 46%

Accords

Midori Now White
100%
Citrus
100%
79%
Woody
58%
62%
Musky
79%
62%
Powdery
65%
57%
Fresh Spicy
62%
60%
Fruity
54%
56%
Green
45%
47%
Amber
52%
49%
Fresh
45%
49%
Aromatic
47%
Citrus shared
100%
100%
Woody shared
79%
58%
Musky shared
62%
79%
Powdery shared
62%
65%
Fresh Spicy shared
57%
62%
Fruity shared
60%
54%
Green shared
56%
45%
Amber shared
47%
52%
Fresh shared
49%
45%
Aromatic shared
49%
47%

Performance

Midori Now White
Moderate (4-6h)
Longevity
Moderate (4-6h)
Moderate
Projection
Moderate
Moderate
Intensity
Moderate

Season and Occasion Fit

Midori

Seasons

Best For:
Spring Summer
Also Works:
Autumn

A warm-weather pick - at its best in spring and summer.

Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its fresh, clean, and often light projection makes it perfect for casual and office wear, smelling pleasant without being overpowering. While some find good longevity, the general consensus on it being a 'skin scent' prevents it from scoring higher for formal or date settings, where stronger presence might be desired.

Now White

Seasons

Best For:
Spring Summer
Also Works:
Autumn

Versatile across every season - no clear seasonal preference from wearers.

Occasions

Best For:
Office Casual Sport

Its fresh and clean citrus profile makes it ideal for casual wear and the office, where its average projection ensures it won't be overpowering. Performance is often described as moderate, meaning it's generally suitable for daytime activities and less intense evening affairs.

Similarity Breakdown

Overall
90%
Olfactory
94%
Notes
84%
Accord
99%
Key Similarities

Both share Citrus, Musky, Powdery accords and Apple, Cashmeran notes

Key Differences

Subtle differences in overall composition

Where to buy

Midori
Now White
also worth checking

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