724 EDP
| EDP | Concentration | EDP |
| U | Gender | M |
| 2022 | Year | - |
| ££££ | Price Tier | £ |
Twenty Four EDP
ScentArt
Which Should You Buy?
This is MFK's love-it-or-hate-it take on the 'clean' aesthetic. If you're after that freshly laundered, sparkling white shirt vibe, and crucially, you're not bothered about the hefty price tag, this could be your new signature. Otherwise, you might find it a bit too much like a high-end cleaning product.
Perfume Parlour's affordable interpretation of Maison Francis Kurkdjian 724 - a citrus fragrance led by Aldehydes, Calabrian bergamot, with floral depth. The dupe trades some of the original's depth and longevity for a wallet-friendly price, keeping the recognisable character.
Scent Profile
How They Wear
Mood
Notes
Top Notes
Top Notes
Heart Notes
Heart Notes
Base Notes
Base Notes
Accords
Performance
Season and Occasion Fit
Seasons
A warm-weather pick - at its best in spring and summer.
Occasions
Its clean, inoffensive profile and moderate sillage make it perfect for office and casual wear, where you want to smell put-together without shouting. It's a bit too 'laundry fresh' for a romantic date or highly formal events, but it's airy enough for a light refresh after sport.
Seasons
Reach for it across spring and summer, where the citrus signature sits most naturally; outside those months its softer projection thins out faster.
Occasions
This one suits casual and daily settings; the easy, breezy character keeps it versatile for date rotation too.
Similarity Breakdown
How alike these two fragrances smell, scored from their full scent profiles.
Both lean musky, citrus, floral
Subtle differences in overall composition
Where to buy
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