Is Marks & Spencer Butterfly a dupe of Marc Jacobs Daisy?

75%
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Daisy Eau de Parfum bottle Daisy EDP
EDP Concentration EDP
F Gender F
2008 Year 2010
££ Price Tier ££
Butterfly Eau de Parfum bottle Butterfly EDP
Our Verdict

Daisy by Marc Jacobs is the more polished, recognisable pick: brighter, airier, and a touch more refined in its clean floral-fruity style. Butterfly by Marks & Spencer goes sweeter and softer, with a more straightforward, crowd-pleasing feel that's easier on the wallet and less fussed-over. If you want a signature scent with a youthful, chic edge, Daisy has the stronger personality and the stronger name behind it. If you want the same general fresh-fruity, feminine mood with less fuss and more value, Butterfly does the job well. Daisy feels more polished and put-together; Butterfly feels more uncomplicated and budget-friendly. For most buyers, Daisy is the safer upgrade, while Butterfly is the smart dupe-style alternative.

ScentArt

View Liquid → Daisy EDP
View Liquid → Butterfly EDP

Which Should You Buy?

Choose Daisy if...
  • You want the more polished, iconic option.
  • You prefer a brighter, airier floral-fruity style.
  • You want a signature scent with more presence.
  • You like a cleaner, more polished feel.
Choose Butterfly if...
  • You want the cheaper, value-driven alternative.
  • You prefer a sweeter, softer fruity profile.
  • You want a simple crowd-pleaser with no fuss.
  • You like a dupe-style scent for daily wear.
Our Verdict - Daisy EDP
A breezy, feel-good floral-fruity that radiates youthful charm and effortless wearability. Daisy EDP is the perfect signature for those who want to smell clean, bright, and approachable without being overpowering.
Favourite
Our Verdict - Butterfly EDP
This Marks & Spencer darling is a straight-up crowd-pleaser, delivering exactly what it promises: a fresh, fruity, and utterly lovely scent. It's a sweet, soft burst of youthful energy that won't let you down.
Favourite

Scent Profile

How They Wear

Showing: Overall Blend

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
Daisy EDP
Butterfly EDP

Notes

Shared Notes
Grapefruit 27% vs 27%
Shared Notes
Violet 30% vs 32%
Violet 20% vs 32%
Shared Notes
Musk 53% vs 51%
Only in Daisy
Vanilla 46%
Only in Butterfly
Amber 49%

Accords

Daisy Butterfly
Ozonic
100%
Aquatic
100%
85%
Fruity
89%
70%
Green
89%
Citrus
89%
80%
Floral
71%
Fresh
71%
50%
Powdery
63%
35%
Musky
56%
45%
Woody
100%
100%
Fruity shared
85%
89%
Green shared
70%
89%
89%
Floral shared
80%
71%
71%
Powdery shared
50%
63%
Musky shared
35%
56%
45%

Performance

Daisy Butterfly
Long (6-10h)
Longevity
Moderate (4-6h)
Moderate
Projection
Moderate
Moderate
Intensity
Moderate

Season and Occasion Fit

Daisy

Seasons

Best For:
Spring Summer
Also Works:
Autumn

Daisy EDP shines in spring and summer due to its sparkling fruity top notes and airy florals, feeling crisp and clean in warm weather. Its light musk and vanilla base make it less suited for winter's chill but still acceptable in early autumn.

Occasions

Best For:
Office Date Casual

Its soft projection and inoffensive, cheerful profile make it perfect for the office and casual daytime wear. It has enough personality for a date but is too playful and light for most formal or athletic contexts.

Butterfly

Seasons

Best For:
Spring

A warm-weather pick - at its best in spring and summer.

Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its fresh and clean profile, combined with moderate sillage, makes it perfect for office wear without being overpowering. The light, fruity-floral character is ideal for casual outings and even suitable for active wear, though it might be too informal for truly formal events.

Similarity Breakdown

How alike these two fragrances smell, scored from their full scent profiles.

Overall scent match
75%
Key Similarities

Both lean fruity, green, floral

Key Differences

Subtle differences in overall composition

Where to buy

Daisy EDP
Butterfly EDP
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