This one's a proper head-scratcher. While some reckon it's a stellar, fizzy gin and tonic for a luxurious summer, many others find it a generic, fleeting freshie, overpriced and synthetic to boot. Don't blind buy unless you like risk and disappointment.

Monarch is a powerhouse for the discerning individual, delivering a robust, sophisticated aura that some find profoundly regal and others, well, a bit like raw carrots. It's a bold, spicy woody scent that certainly won't leave you unnoticed.