Covet Pure Bloom Eau de Parfum bottle Covet Pure Bloom
Edp Concentration Edp
U Gender U
2008 Year 2025
££ Price Tier ££
Be My Plum Eau de Parfum bottle Be My Plum

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A
Covet Pure Bloom
B
Be My Plum
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Which Should You Buy?

Our Verdict - Covet Pure Bloom
This isn't just another celeb scent; Pure Bloom is a surprisingly chic, fruity white floral that has garnered a loyal following despite its unfortunate discontinuation. Expect a charming blend of sweet grape-like plum and heady tuberose, though some find it a bit too 'shampoo-like' for their taste.
Favourite
Our Verdict - Be My Plum
This one's a tuberose bomb, not quite the plum-centric juice the name's flogging. Some find it a bit sterile; others are absolutely raving about its lasting power and evolving layers. If you're after a loud floral with a musky, slightly coconutty drydown, this is your jam. Expect a divisive fragrance that delivers strong performance.
Favourite

Scent Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 7% 0%
Floral 31% 31%
Fruity 21% 22%
Green 2% 1%
Sweet 31% 31%
Warm 7% 13%
Woody 10% 6%
Earthy 4% 3%
Animalic 13% 19%
Fresh 7% 8%

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
Covet Pure Bloom EdP
Be My Plum EdP

Notes

Accords

Covet Pure Bloom Be My Plum
100%
White Floral
100%
48%
Musky
98%
76%
Tuberose
82%
65%
Sweet
81%
76%
Fruity
65%
50%
Animalic
75%
Green
74%
56%
Powdery
67%
48%
Woody
67%
Vanilla
64%
57%
Coconut
48%
Citrus
White Floral shared
100%
100%
Musky shared
48%
98%
Tuberose shared
76%
82%
Sweet shared
65%
81%
Fruity shared
76%
65%
Animalic shared
50%
75%
74%
Powdery shared
56%
67%
Woody shared
48%
67%
64%
57%
48%

Performance

Covet Pure Bloom Be My Plum
Moderate (4-6h)
Longevity
Moderate (4-6h)
Moderate
Projection
Moderate
Moderate
Intensity
Moderate

Season and Occasion Fit

Covet Pure Bloom

Seasons

Best For:
Spring Summer
Also Works:
Autumn

A warm-weather pick - at its best in spring and summer.

Occasions

Best For:
Office Casual
Also Works:
Date

Its moderate sillage and 'shampoo-like' clean vibe make it suitable for casual wear and even the office, as many reviews suggest it's inoffensive. However, for formal events or intense sport, its lighthearted nature might not fit, and some users note poor longevity.

Be My Plum

Seasons

Best For:
Autumn Winter
Also Works:
Spring Summer

Versatile across every season - no clear seasonal preference from wearers.

Occasions

Best For:
Date Formal
Also Works:
Casual

Its potent white floral and musky accords, coupled with reports of long-lasting wear, make it perhaps too strong for the office. It's much better suited to evening occasions like a date or a formal event where its bold character can shine without overwhelming those around you.

Similarity Breakdown

Overall
88%
Olfactory
96%
Notes
80%
Accord
83%
Key Similarities

Both share White Floral, Musky, Tuberose accords and Plum, Coconut notes

Key Differences

Subtle differences in overall composition

Where to buy

Covet Pure Bloom
Be My Plum
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