Name: 1970 Eau de Parfum
Brand: Bella Freud

Scent Profile

Composition

Timeline

Showing: Overall Blend

Allas listed

Rose12%

Benzoin11%

Sandalwood11%

Incense10%

Myrrh10%

Saffron10%

Patchouli10%

Musk9%

Moss8%

Vetiver8%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity

Moderate (4-6h)

Projection

Moderate

Intensity

Moderate

Mood

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

When To Wear

Best Seasons

Also Works:

Spring Summer Fall Winter

The rose, saffron and incense facets offer no clear seasonal cue.

Best Occasions

Also Works:

Office Date Casual Formal Sport

Its soft floral woods do not point to one particular setting.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

1970 is a 50 ml Eau de Parfum by Bella Freud, named for the decade that informs the house's wider visual language. Rose de Mai and saffron sit at its centre, with frankincense, myrrh and benzoin bringing an incense warmth. Blonde woods, sandalwood, patchouli, musk, moss and vetiver deepen the dry-down, giving the floral spice a soft, powdery edge. The fragrance has a gentle, close-wearing side, though it does not feel the same to everyone. Some wearers find the rose and saffron airy and composed; others experience a sharper opening or a scent that fades quickly. Its incense and wood facets add a darker layer without removing the softness of the floral heart. The mixture of rose, saffron and resins gives it a recognisable character, while the softer woods keep the overall impression rounded. 1970 is no longer offered in the brand's fragrance shop. Its withdrawal date is not established, so it remains a legacy fragrance rather than a current purchase option. Availability through other sellers may vary. The fragrance suits those drawn to a powdery rose with warm spice and resin. Its character is understated yet textured, moving from floral brightness towards a mellow, woody finish.