Dior 2010 Parfum

F ££ Statement

La Collection Couturier Parfumeur New Look 1947

by François Demachy

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Dior La Collection Couturier Parfumeur New Look 1947 is a Parfum launched in 2010, created by François Demachy. Dior's La Collection Couturier Parfumeur New Look 1947 carries a Statement verdict, a floral-led wear.

This is a grown-up, elegant floral that gets a lot of love, but be warned, performance is divisive. Some find it a skin scent, others get great longevity; you'll have to test it on your skin.
What our verdicts mean →
  • Sophisticated
  • Elegant
  • Romantic
  • Sensual
  • Warm
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La Collection Couturier Parfumeur New Look 1947 Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal
Also Works:
Office Casual

Its moderate longevity and generally close-to-skin sillage make it versatile enough for the office, though it truly shines in more intimate or formal settings. The elegant floral-vanilla profile suits dates and formal events perfectly, offering a refined presence without being overwhelming.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

  • Vanillin from Vanilla
  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang
  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang
  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

New Look 1947 opens with a creamy, intoxicating swirl of white florals, where jasmine and ylang-ylang take centre stage, underpinned by a soft, powdery iris. As it settles, a sweet, warm vanilla and benzoin emerge, adding a comforting, almost gourmand depth that lingers beautifully. Rose and peony weave in and out, adding a fresh, delicate touch to this opulent, classic composition.

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.