H&M 2024 EDP

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Modern Minimalist

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H&M Modern Minimalist is an Eau de Parfum launched in 2024. Modern Minimalist opens with Cotton Flower, Citrus, and Eucalyptus, settles into a heart of Rose, Jasmine, and Lily of the Valley, and dries down to a base of Cashmere Wood, Musk, Amber, and Sandalwood. H&M's Modern Minimalist carries a Favourite verdict, a musk-led wear.

If you're after 'freshly laundered' in a bottle, H&M's Modern Minimalist absolutely nails the brief. It’s got a dedicated fanbase for its clean textile vibe, though some find it a bit too much like literal detergent. A budget-friendly, mass-appealing scent.
What our verdicts mean →
  • Clean
  • Fresh
  • Relaxed
  • Modern
  • Subtle
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Modern Minimalist Eau de Parfum bottle
Inspired by
Olene by Diptyque
3%
Compare these two →

Our estimate of scent similarity, calculated from published notes. How we score it

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Olene the original Modern Minimalist inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Moderate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual Sport

This shines in casual, everyday settings and for the office, where its clean, subtle nature keeps it from being overpowering. While not ideal for formal events, its refreshing quality makes it suitable for post-gym or light activity.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Imagine crisp cotton sheets drying in a breezy garden. Modern Minimalist unfurls with a bright burst of eucalyptus and citrus, softened by airy cotton flower. As it settles, delicate rose, jasmine, and lily of the valley weave through a comforting base of powdery musk, warm amber, and smooth sandalwood, evoking a sensation of clean, sun-warmed skin.

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.