H&M 2024 EDP

F £ Favourite

Personal Muse

Composed by Firmenich

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H&M Personal Muse is an Eau de Parfum launched in 2024. Personal Muse opens with Almond and Peach, settles into a heart of Jasmine, Iris, and Tuberose, and dries down to a base of Cacao Pod, Sandalwood, Vanilla, and Tonka Bean. H&M's Personal Muse carries a Favourite verdict, a sweet-led wear.

Surprisingly nice for a budget buy. It's a sweet, floral crowd-pleaser that punches above its weight, with a comfortingly creamy drydown that'll have you sniffing your wrist repeatedly.
What our verdicts mean →
  • Romantic
  • Cozy
  • Warm
  • Feminine
  • Modern
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Personal Muse Eau de Parfum bottle
Inspired by
Grand Soir by Maison Francis Kurkdjian
1%
Compare these two →

Our estimate of scent similarity, calculated from published notes. How we score it

See how they compare
Grand Soir the original Personal Muse inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Peach55%
Almond45%
Heartas listed
Jasmine39%
Tuberose36%
Iris24%
Baseas listed
Cacao Pod29%
Vanilla27%
Tonka Bean25%
Sandalwood19%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall
Also Works:
Spring Winter

An autumn-weather scent at heart - warm leaves and shorter days territory.

Best Occasions

Best For:
Date Casual
Also Works:
Office

This is a versatile scent, leaning towards casual and date nights due to its sweet, creamy, and romantic floral profile. Its softer projection means it's generally safe for office environments without being too distracting.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Opens with a luscious, juicy peach and a hint of creamy almond, quickly followed by a generous bouquet of white florals - jasmine and tuberose lead the way, keeping things bright and not overly sweet. As it settles, a soft, powdery vanilla emerges, underpinned by a delicious cacao warmth that's never bitter, all smoothed out by a gentle sandalwood. There's a fluffy sweetness that makes it incredibly comforting.

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Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.