H&M 2024 Edp

U £

Personal Muse

by dsm-firmenich

H&M Personal Muse is an Eau de Parfum launched in 2024, created by dsm-firmenich. Personal Muse opens with Peach and Almond, settles into a heart of Tuberose, Orris, and Jasmine, and dries down to a base of Sandalwood, Tonka Bean, Vanilla, and Cacao Pod. H&M's Personal Muse carries a Favourite verdict, a vanilla-led wear.

Surprisingly nice for a budget buy. It's a sweet, floral crowd-pleaser that punches above its weight, with a comfortingly creamy drydown that'll have you sniffing your wrist repeatedly.
  • Romantic
  • Cozy
  • Warm
  • Feminine
  • Modern
Personal Muse Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 0%
Floral 30%
Fruity 16%
Green 2%
Sweet 49%
Warm 9%
Woody 8%
Earthy 7%
Animalic 4%
Fresh 3%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Fall
Also Works:
Spring Winter

An autumn-weather scent at heart - warm leaves and shorter days territory.

Best Occasions

Best For:
Date Casual
Also Works:
Office

This is a versatile scent, leaning towards casual and date nights due to its sweet, creamy, and romantic floral profile. Its softer projection means it's generally safe for office environments without being too distracting.

Similar

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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About

Opens with a luscious, juicy peach and a hint of creamy almond, quickly followed by a generous bouquet of white florals - jasmine and tuberose lead the way, keeping things bright and not overly sweet. As it settles, a soft, powdery vanilla emerges, underpinned by a delicious cacao warmth that's never bitter, all smoothed out by a gentle sandalwood. There's a fluffy sweetness that makes it incredibly comforting.