Favourite

H&M 2024 EDP

F £

Personal Muse

Composed by Firmenich

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H&M Personal Muse is an Eau de Parfum launched in 2024. Personal Muse opens with Almond and Peach, settles into a heart of Jasmine, Orris, and Tuberose, and dries down to a base of Cacao Pod, Sandalwood, Vanilla, and Tonka Bean. H&M's Personal Muse carries a Favourite verdict, a vanilla-led wear.

Surprisingly nice for a budget buy. It's a sweet, floral crowd-pleaser that punches above its weight, with a comfortingly creamy drydown that'll have you sniffing your wrist repeatedly.
  • Romantic
  • Cozy
  • Warm
  • Feminine
  • Modern
Personal Muse Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall
Also Works:
Spring Winter

An autumn-weather scent at heart - warm leaves and shorter days territory.

Best Occasions

Best For:
Date Casual
Also Works:
Office

This is a versatile scent, leaning towards casual and date nights due to its sweet, creamy, and romantic floral profile. Its softer projection means it's generally safe for office environments without being too distracting.

Similar

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Layer

Wear two at once. See what layers well with Personal Muse Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Personal Muse Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

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About

Opens with a luscious, juicy peach and a hint of creamy almond, quickly followed by a generous bouquet of white florals - jasmine and tuberose lead the way, keeping things bright and not overly sweet. As it settles, a soft, powdery vanilla emerges, underpinned by a delicious cacao warmth that's never bitter, all smoothed out by a gentle sandalwood. There's a fluffy sweetness that makes it incredibly comforting.