Hugo Boss 2022 EDP

F ££ Statement

Boss Alive Intense

by Honorine Blanc , Marie Salamagne

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Hugo Boss Boss Alive Intense is an Eau de Parfum launched in 2022, created by Honorine Blanc and Marie Salamagne. Boss Alive Intense opens with Raspberry, settles into a heart of Vetiver, and dries down to a base of Benzoin. Hugo Boss's Boss Alive Intense carries a Statement verdict, a floral-led wear.

This one's a divisive pick, love it or hate it. Many find it cheap and childish, but others praise its natural raspberry and addictive amber base, seeing it as quite a unique scent that’s far from generic. Best to try before you buy, as opinions range wildly.
What our verdicts mean →
  • Bold
  • Warm
  • Soft
  • Sweet
  • Feminine
£27.28 at The Beauty Store 30ml Check price on → Check prices ↓
Boss Alive Intense Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Raspberry100%
Heartas listed
Vetiver100%
Baseas listed
Benzoin100%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual

Its strong fruity and sweet accords, coupled with reports of good longevity and sillage, make it potentially overwhelming for an office environment. However, these characteristics lend themselves well to casual outings and dates, where its presence can be appreciated. It's too bold and sweet for formal events or sports.

About

Alive Intense opens with a blast of natural-leaning raspberry, a juicy sweetness that quickly mingles with the earthy, slightly woody depth of vetiver. As it settles, a warm, resinous benzoin emerges, adding an amber sweetness that rounds out the fruity brightness. It's a sweet, fruity composition with a warm, slightly woody backbone, leaning into a gourmand-like territory.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Boss Alive Intense Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Boss Alive Intense Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.