Hugo Boss 2022 EDP

F ££ Statement

Boss Alive Intense

by Honorine Blanc , Marie Salamagne

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Hugo Boss Boss Alive Intense is an Eau de Parfum launched in 2022, created by Honorine Blanc and Marie Salamagne. Boss Alive Intense opens with Raspberry, settles into a heart of Vetiver, and dries down to a base of Benzoin. Hugo Boss's Boss Alive Intense carries a Statement verdict, a fruity-led wear.

This one's a divisive pick, love it or hate it. Many find it cheap and childish, but others praise its natural raspberry and addictive amber base, seeing it as quite a unique scent that’s far from generic. Best to try before you buy, as opinions range wildly.
  • Bold
  • Warm
  • Soft
  • Sweet
  • Feminine
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Boss Alive Intense Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Fruity
100%
Amber
88%
Sweet
79%
Aromatic
62%
Woody
62%
Warm Spicy
59%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual

Its strong fruity and sweet accords, coupled with reports of good longevity and sillage, make it potentially overwhelming for an office environment. However, these characteristics lend themselves well to casual outings and dates, where its presence can be appreciated. It's too bold and sweet for formal events or sports.

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Layer

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Complement

Round out the rotation. See what complements Boss Alive Intense Eau de Parfum - fragrances that pair with it, worn side by side.

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About

Alive Intense opens with a blast of natural-leaning raspberry, a juicy sweetness that quickly mingles with the earthy, slightly woody depth of vetiver. As it settles, a warm, resinous benzoin emerges, adding an amber sweetness that rounds out the fruity brightness. It's a sweet, fruity composition with a warm, slightly woody backbone, leaning into a gourmand-like territory.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.