Jorum Studio 2019 EDP

U ££ Acquired

Phloem

by Euan McCall

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Jorum Studio Phloem is an Eau de Parfum launched in 2019, created by Euan McCall. Jorum Studio's Phloem carries an Acquired verdict, a fruity-led wear.

Divisive, unique, and utterly compelling. Phloem is a wild ride, blending tart fruit and delicate florals with a notorious 'bodily' musk. It's not for everyone, but if you want to smell unforgettable, this is it.
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Phloem Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Moderate
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date
Also Works:
Casual Sport

With long-lasting performance and moderate sillage, Phloem is best suited for social settings like dates where its unique character can shine without overwhelming. Its intriguing, 'bodily' warmth makes it less ideal for formal or conservative office environments, but it can be surprisingly fitting for casual or even active outdoor occasions where its fresh yet carnal notes blend with natural scents.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Phloem opens with a burst of tart rhubarb and juicy passionfruit, quickly interwoven with a medley of wild berries like mulberry and blueberry. As it develops, a peculiar savoury earthiness emerges, hinting at sesame and an unexpected salty, mineralic depth often attributed to 'oysters' or ‘oyster plant’. Delicate honeysuckle and camellia soften the edges, while a musky, skin-like ambrette and warm tonka bean create a lingering, intimate trail. It’s a scent that dances between sweet, fresh, and carnal.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.