The 7 Virtues 2020 EDP

U ££ Statement

Blackberry Lily

by Julie Pluchet , Angela Stavrevska

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The 7 Virtues Blackberry Lily is an Eau de Parfum launched in 2020, created by Julie Pluchet and Angela Stavrevska. Blackberry Lily opens with Lily, Blackcurrant, and Blackberry, settles into a heart of Davana, Rose, Magnolia, and Lily of the Valley, and dries down to a base of Amber, Cedar, Vetiver, and Patchouli. The 7 Virtues's Blackberry Lily carries a Statement verdict, a fruity-led wear.

A truly divisive scent: some find it a unique, sophisticated fruity floral with a woody backbone, while others are repulsed by a synthetic, overripe, or even 'grandma' smell. Blind buying is a gamble.
What our verdicts mean →
  • Modern
  • Bold
  • Sophisticated
  • Feminine
  • Warm
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Blackberry Lily Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual
Also Works:
Office

Its moderate performance makes it versatile for casual and date settings without being overwhelming. While some find it too 'loud' for the office, others appreciate its unique complexity, making it a conditional fit. The distinct fruit and gourmand notes, though balanced, might be too playful for very formal events.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

  • Rose geranium Pelargonium Graveolens Oil from Geranium
  • Rose geranium Pelargonium Graveolens Oil from Geranium

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by PETA Beauty Without Bunnies · Check the register · We last checked Oct 2026 PETA Beauty Without Bunnies certification mark
  • Vegan Certified by PETA Beauty Without Bunnies · Check the register · We last checked Oct 2026 PETA vegan certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Blackberry Lily opens with a rich, juicy burst of blackberry and blackcurrant, instantly conjuring images of sweet, ripe fruit. This vibrant fruitiness is quickly intertwined with a fresh, slightly green bouquet of lily and magnolia, balancing the sweetness. As it dries down, a warm, earthy base emerges, with hints of caramel adding a subtle gourmand touch, grounded by vetiver, cedar, and a gentle whisper of patchouli.

Similar

Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.