Borouj

Borouj is a fragrance line from the United Arab Emirates that debuted in 2020. Fragrantica lists Borouj as a niche perfume brand from the UAE, with its earliest releases appearing that year and subsequent launches extending the range. Multiple retail listings and Fragrantica identify Dumont as the parent company behind the Borouj line, positioning it within a broader Middle Eastern perfume portfolio.

From its launch, Borouj has focused on concentrated, statement-making compositions often described by reviewers and retailers as long lasting and impactful. Fragrantica notes that the brand has worked with perfumers such as Christian Carbonnel and Laura Santander, linking Borouj to established noses in contemporary perfumery. The collection centers on rich oriental and woody themes blended with gourmand and fruity touches, as seen in releases like Silage (2020), an aromatic spicy unisex fragrance built around plum, cognac, iris, myrrh, tonka bean, vanilla, and sandalwood.

The brand is frequently marketed by distributors and retailers as a premium or niche offering within an accessible price bracket, making it a common entry point for consumers exploring Middle Eastern-style fragrances. Online shops specializing in Borouj emphasize strong performance and bold note structures, and position the line against more expensive Western niche houses while leveraging Dumont's distribution network in export markets.