Cyklar

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Gender neutral, woodsy warm body care and perfume oils that bridge skincare and fragrance.

Indie Official Website

About Cyklar

Cyklar is a Los Angeles based fragrance and body care brand founded by creator and entrepreneur Claudia Sulewski in October 2023. The brand debuted with a single genderless body cream and later expanded into a full line of body washes, lotions, oils, deodorants and perfume oils, all sharing a strong emphasis on sensorial texture and fragrance. In March 2024, Cyklar was acquired by beauty accelerator The Center, the venture led by Ben Bennett that also backs brands like Phlur and Saltair, providing the infrastructure for rapid scaling and a major rebrand at the end of 2024.

Sulewski positions Cyklar around conscientious formulation and inclusive fragrance, focusing on vegan, cruelty free and dermatologist tested products without parabens, sulfates or silicones. The brand’s scent architecture is built to be gender neutral, leaning into grounding woods, soft musks, and enveloping warmth so that fragrances can be layered rather than clash. Signature scents such as Vanilla Verve, Sacred Santal, Naked Neroli and Crescent appear across multiple formats, from body wash and cream to perfume oils, creating a cohesive wardrobe that blurs the line between skincare and fragrance.

From a business standpoint, Cyklar has quickly moved from a DTC launch to prestige distribution. It has become a TikTok Shop success, selling hundreds of thousands of units, and has earned awards including Allure’s Best of Beauty for Vanilla Verve Perfume Oil and recognition from Marie Claire and Oprah’s Favorite Things. In 2026 the brand entered Sephora with a nationwide rollout across hundreds of stores, cementing its status as a fast growing player in modern body care and everyday fragrance.

At a Glance

The Brand

Founded 2023
Founder Claudia Sulewski
Country United States
Category Indie

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
Moderate
Uniqueness
Moderate

Worth It?

Price ££
Value
High
Accessibility
Very High

Scent DNA

Woody Warm Musky Gourmand Citrus
  • Cyklar’s scents are built around a consistent thread of woodsy warmth and soft musk that runs across all formats, making its products easy to layer without one note overpowering the others
  • Even the sweeter and brighter compositions are anchored by comfort focused bases, so the line feels cohesive whether you are wearing Vanilla Verve, Sacred Santal or Naked Neroli
  • Texture and fragrance are tightly linked, with creamy, oil rich bases designed to make the scent feel like part of the body care ri

Top Notes

Pink Pepper Mandarin Neroli Bergamot Cardamom

Heart Notes

Orange Blossom Sandalwood Coconut Jasmine Lavender

Base Notes

Musk Cedar Cashmere Wood Amber Vanilla

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

A indie, mid house known for woody compositions.

How It Compares

  • → Similar overall positioning to Phlur
  • → More body care focused than DedCool
  • → Less intense than Le Labo

Who It's For

Best For

  • Daily body care routines
  • Layered perfume oil wardrobes
  • Gender neutral fragrance wearers
  • Casual office and daytime settings
  • Scented self care rituals

Strengths & Weaknesses

Strengths

  • Cohesive scent DNA that makes products easy to layer across the range.[2][14]
  • Gender neutral positioning that avoids stereotypical masculine or feminine marketing and notes.[13][6]
  • Strong value for sensorial formulations and modern packaging at mid tier pricing.[2][6][9]
  • Wide access through DTC, TikTok Shop and Sephora, plus award recognition that validates quality.[2][4][12]
  • Formulation focus on vegan, cruelty free, and dermatologist tested bases without common irritants.[13][6]

Weaknesses

  • Perfume oils and body care may feel too subtle for consumers who prefer loud, room filling fragrances.[14]
  • The woodsy warm DNA can make the range feel repetitive to users seeking dramatic variety between scents.[2][14]
  • Limited traditional alcohol based fine fragrances may be a drawback for collectors focused on classic EDP/EDT formats.[8][6]

Brand Evolution

Cyklar launched in 2023 as a single SKU body cream brand and quickly evolved into a broader body care range with multiple scents and textures. After joining The Center and being acquired in March 2024, the brand underwent a relaunch that lowered price points, added new formats, and sharpened its fragrance philosophy around layering woodsy neutrals. In 2025 and 2026, Cyklar expanded into perfume oils, won major beauty awards, and secured national distribution at Sephora, moving from niche online discovery to mainstream prestige retail. Its trajectory has shifted from an influencer founded experiment to a scaled, accelerator backed platform brand with fragrance at the core of its identity.

Quick Verdict

Cyklar is a strong choice if you want modern, gender neutral warmth woven into your daily body care without aggressive projection. Fragrance obsessives chasing maximal intensity or avant garde originality will likely view it as pleasant, cohesive, and commercially polished rather than boundary breaking.

Cyklar Perfumes