Faux Rose

Faux Rose is an independent London perfume house, the olfactive world of the perfumer Amelia Rose, who is also a fashion designer and stylist. Her work as a stylist for Vivienne Westwood and her job at an erotica bookshop in North London shape the house's visual language. Her interest in scent began after a day working in a morgue, where the smell of death and decay left a lasting reaction, and her aim since has been to make perfumes people actually want to wear. The first three perfumes arrived in 2025.

Faux Rose, Dauphine and Viva Maria form what the house calls a boudoir triptych: studies in hyper-femininity and eroticism, each an intimate tableau. Faux Rose is a vintage gourmand with pink rose, honeycomb and dusting powder over an Italian sponge cake accord and musk. Dauphine takes its cue from the dressing room of Marie Antoinette, with bergamot and apricot over lilac and clove, then ambrette and satin musk. Viva Maria is lactonic, salt-touched and jasmine-soaked, with prickly pear and crushed seashells over ambergris. The house has also made one-off scents with a design duo and a musician, for a fashion presentation and an EP launch.

The style is powdery, sweet and deliberately artificial. Rose collects visual and tactile references until a concept is clear, then matches each aroma chemical to a colour, texture or mood, and she says she exaggerates certain facets until a scent is almost Disneyfied.

Faux Rose sits in independent, art-led niche perfumery. It is sold through its own website and a handful of boutiques in London, New York, Hawaii and North Carolina, and it suits wearers who like theatrical, powdery gourmand perfume more than fresh or understated scents.