Fugazzi

Fugazzi is a Dutch niche fragrance brand founded in 2018 by entrepreneur Bram Niessink in Amsterdam. According to the brand's own history, Niessink was inspired by ancient Egyptian oils and the legend that Cleopatra won Julius Caesar's favor with her scent, which led him to experiment with concentrated perfume oils before deciding to launch a full line. Multiple retailers and the official site confirm that Fugazzi started as a unisex fragrance house built around high oil concentrations and a bold, unconventional image.

The name "Fugazzi" plays on the slang term "fugazi," used in Italian-American vernacular in the 1970s to mean something fake or illusory. The brand states that it tweaked the spelling and styling to keep the sense of illusion while positioning itself as rebellious and challenging traditional ideas of luxury. Its collection includes eau de parfum at around 20 percent oil and extrait-level concentrations in the 30 to 50 percent range, along with body products, candles, and diffusers.

Stylistically, Fugazzi leans into modern, often daring compositions that mix vivid woods, musks, resins, and florals with punchy synthetics and occasional gourmand or fruity twists. The line is marketed as gender-neutral and is distributed through niche retailers across Europe and beyond, with TMC Nordic representing the brand in several Scandinavian countries. Fugazzi is still independent, built around Niessink's direction rather than a large corporate parent, and positions itself for consumers who want high-impact, story-driven scents with a contemporary edge.