Hajri

Modern Arabian incense-leaning perfumes built around resin, smoke, oud, and leather.

Arabian Official Website Also known as: Hajari

About Hajri

Hajri is a very new fragrance brand associated with Abdullah Al-Hajri, with the earliest fragrance listings appearing in 2025 and additional releases following in 2026. Available references point to a small catalog rather than a long-established commercial house, and the brand appears to work in the Arabic niche with a strong emphasis on resinous, smoky, woody, and incense-led compositions.

The clearest documented example is Encens Minerale, a scent credited to Abdullah Al-Hajri that is built around camphor, black pepper, lime, frankincense, sea notes, gunpowder, ambergris, labdanum, vetiver, and musk. Other Hajri references in retail and fragrance listings show a similar direction: unisex compositions with incense, leather, oud, amber, musk, and spice as recurring motifs.

Taken together, the brand reads as a modern Arabian perfume project rather than a mass-market line. Its profile is defined by dry incense, mineral-smoky effects, and dense oriental materials, with less emphasis on sweetness and more on impact, texture, and regional character.

At a Glance

The Brand

Founded 2025
Founder Abdullah Al-Hajri
Country Oman
Category Arabian

Scent Personality

Sweetness
Mild
Freshness
Mild
Boldness
Very High
Uniqueness
High

Worth It?

Price £££
Value
Moderate
Accessibility
Mild

Scent DNA

Incense woody resinous spicy leathery amber
  • Hajri scents are structured around dense incense, smoky mineral effects, and dark resinous materials rather than fruit or gourmand sweetness
  • The brand's unisex positioning and use of frankincense, oud, leather, amber, and musk point to a distinctly Arabian palette with strong projection and a dry finish

Typical Performance

Longevity
Long
Projection
Strong

Positioning

A arabian, premium house known for incense compositions.

How It Compares

Who It's For

Best For

  • Evening wear
  • Cool weather
  • Incense lovers
  • Unisex fragrance collectors
  • Statement scent wearers

Strengths & Weaknesses

Strengths

  • Distinct Arabian incense character
  • Bold, recognizable compositions
  • Unisex profile with niche-style materials
  • Good fit for users who want smoky-dry scents

Weaknesses

  • Likely too intense for casual office wear
  • Low appeal for fans of sweet or fresh designer styles
  • Limited catalog and limited mainstream visibility
  • May feel repetitive if you dislike incense and oud

Brand Evolution

Hajri appears to be in its earliest stage, with release activity concentrated in 2025 and 2026. The documented fragrances suggest a focused identity from the outset: incense, leather, oud, and mineral-smoke effects rather than a broad commercial range. If the line expands, it will likely be judged by how well it maintains that core Arabic signature without becoming repetitive.

Quick Verdict

Hajri is a niche-leaning Arabian brand with a clear scent identity and very little compromise. It is most compelling for buyers who want forceful incense and resin compositions, not easy crowd-pleasers.

Hajri Perfumes