House of Fragrances

UK clone brand offering designer‑style and Arabian‑inspired scents at accessible prices.

About House of Fragrances

House of Fragrances is a UK‑based perfume brand that focuses on designer‑inspired scents and Middle Eastern style fragrance products such as oud oils, bakhoor, and car diffusers. The brand operates online through its dedicated website and positions itself as a sister company to modest fashion label House of Thobes, which is explicitly stated in its own review and information pages.

The brand’s range is built around interpretations of well‑known designer fragrances alongside popular Arabian profiles, providing customers with familiar styles at more accessible pricing. In addition to personal fragrances, House of Fragrances also offers scented home and auto products, reflecting a broader lifestyle approach to scent rather than focusing solely on fine perfumery.

Available primarily to UK and European customers via ecommerce, House of Fragrances markets itself to consumers who want recognizable fragrance styles and strong performance without paying premium designer prices. Its catalogue is regularly refreshed with new interpretations and variants, and customer feedback is prominently showcased on its review pages, highlighting the importance of value and everyday wearability to the brand.

At a Glance

The Brand

Founded 2020
Country United Kingdom
Category Designer

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
High
Uniqueness
Mild

Worth It?

Price ££
Value
Very High
Accessibility
High

Scent DNA

Oud Amber Spicy Fruity Sweet
  • House of Fragrances leans heavily on recognizable designer styles reworked with stronger oud, amber and sweet accords, aiming for high impact and long wear at lower cost
  • Many scents track popular mainstream compositions but with boosted density and a more Middle Eastern sensibility
  • The line is built for projection and crowd‑pleasing profiles rather than subtle artistry

Typical Performance

Longevity
Long
Projection
Strong

Positioning

A designer, mid house known for oud compositions.

How It Compares

  • Similar value focus to Lattafa
  • Less original than Amouage
  • Sweeter and louder than Chanel
  • More Middle Eastern‑leaning than Zara

Who It's For

Best For

  • Value‑focused buyers who like designer styles
  • Fans of oud and Arabian‑inspired profiles
  • Clubbing and evening wear
  • Gift sets and starter collections
  • Scented home and car products

Strengths & Weaknesses

Strengths

  • High value compared to designer originals
  • Bold, noticeable scent profiles
  • Mix of Western designer and Middle Eastern styles
  • Broad accessibility via online retail

Weaknesses

  • Limited originality versus true niche houses
  • Quality variation typical of clone brands
  • Brand information and perfumer details are sparse
  • Not ideal for those seeking very subtle or minimalist scents

Brand Evolution

House of Fragrances has grown from a small UK online operation into a more defined sister brand to House of Thobes, using fragrance to complement a modest fashion lifestyle offer. Over time, its catalogue has expanded beyond simple clones to include oud oils, bakhoor and car diffusers, tightening its link to Middle Eastern fragrance culture. Customer review integration and social proof have increasingly shaped how the brand presents its range and positions its value proposition.

Quick Verdict

A straightforward clone brand for people who want strong, designer‑style and Arabian scents without paying luxury prices. If you prioritize artistry and original compositions, you will likely look elsewhere.

House of Fragrances Perfumes