Jupilò

Jupilò is a contemporary Italian niche fragrance house created by Lorenzo Zaccheo and launched at the beginning of 2023, following several years of study and research into perfumery. The brand name is reported as an acronym derived from the initials of Zaccheo and his family, underlining the personal and familial dimension behind the project. Jupilò made its international debut at the Esxence trade show in Milan, positioning itself immediately within the high-end artistic perfumery segment.

The brand is rooted between Rome and Paris, reflecting Zaccheo’s life split between the two cities and their cultural atmospheres. His background combines wine expertise, law, and boxing, and he approaches perfumery with a sommelier’s attention to raw materials, a lawyer’s precision, and a fighter’s intensity. Jupilò works with established perfumers such as Vanina Muracciole, Arturetto Landi, and Christian Carbonnel to compose its fragrances. Collections like Sommelier and Roma Segreta showcase six extrait de parfum creations that focus on nuanced, emotionally charged compositions while maintaining a clean, minimalist visual aesthetic.

The house specializes in unisex extraits that explore contrasting themes such as sweetness and dryness, light and shadow, and urban sophistication versus nostalgic intimacy. Early releases, including Fine Leather, Cuorio, Dolcemente and Sugar Rum, have been noted in Italian and international niche retail for their structure, originality and focus on Italian sensibilities rather than Middle Eastern tropes. Jupilò’s distribution remains selective, with primary availability in Italy and at the brand’s own boutique in Rome, reinforcing its positioning as a small-scale, craft-focused operation rather than a mass-market label.