Majda Bekkali

Majda Bekkali launched her eponymous perfume line in 2009 after years working as a creative director developing fragrances for established luxury brands. Born in Fes, Morocco, she later moved to Paris to study art history, a background that influences the sculptural bottle designs and the narrative focus of her collection. Her brand is often presented under the full name Majda Bekkali Parfums or Majda Bekkali Sculptures Olfactives, highlighting the link between visual form and scent.

The first launches in 2009 were the paired fragrances J’ai fait un reve for men and for women, composed respectively by Marina Jung-Allegret and Dorothee Piot. These debuted the brand’s interest in shared themes interpreted through contrasting structures. In 2012, she expanded the line with another gendered duo, Fusion Sacrée for men and for women, created by Bertrand Duchaufour, along with Mon Nom est Rouge by Cecile Zarokian. These releases helped establish the house in niche perfumeries internationally.

Stylistically, Majda Bekkali fragrances tend to combine rich oriental and gourmand facets with floral and woody structures, often using jasmine, orange blossom, spices, resins, and vanilla in layered compositions. The line is independent and produced in France, distributed mainly through specialist retailers and concept stores rather than mass-market channels.

Over time the brand has developed a reputation among niche enthusiasts for dense, long-lasting perfumes with noticeable sillage and a strong artistic brief behind each scent. While distribution remains selective, the catalogue has grown steadily since the earliest edition from 2010 listed in major fragrance databases, with new releases continuing to explore storytelling themes linked to place, memory, and imagination.