Mix:Bar

Mix:Bar is an American fragrance brand launched in 2021 and developed by beauty incubator Maesa for distribution through Target in the United States. The line debuted with a collection of seven eaux de parfum designed for under $20, with matching mists and body products aimed at budget-conscious shoppers. The brand positions itself around layering, encouraging users to combine multiple scents across formats like hair and body mists, brush-on pens, and traditional sprays.

Mix:Bar highlights a clean-formula approach: according to the brand, its fragrances are vegan, cruelty free, and formulated without parabens or phthalates. Perfume industry sources list perfumers such as Claude Dir, Patricia Choux, Gino Percontino, and Vince Kuczinski as contributors to various releases. The range has expanded quickly since 2021, with Fragrantica and Parfumo cataloging more than a dozen fragrances including Glass Rose, Vanilla Bourbon, Tangerine Squeeze, and Cloud Musk.

The collections focus on clear, easy-to-understand compositions that layer well rather than on complex niche-style structures. Citrus gourmands, soft musks, and sweet vanillas feature prominently, reflecting the brand's focus on accessible, crowd-pleasing themes that can be mixed to create personal combinations. Distribution is centered on Target stores and Target's online platform, along with the brand's own website.