NEST New York

NEST New York was founded in 2008 by Laura Slatkin, a home-fragrance entrepreneur who had previously co-founded Slatkin & Co. in 1992 and created home scents for brands such as Christian Dior and Ralph Lauren. According to the brand’s own and industry profiles, NEST launched initially as a home-fragrance line and quickly gained traction at retailers like Neiman Marcus, where its debut candle collection became one of the store’s strongest home-fragrance launches. The company is based in the United States and positions itself squarely in the prestige segment, focusing on home fragrance, fine fragrance, personal care, and fragrance technology.

Over time, NEST has expanded beyond candles and diffusers into eau de parfum, perfume oils, and wellness-oriented collections. LinkedIn and trade reports note that NEST New York is currently the number one prestige home-fragrance brand in the U.S. and a top ten fine-fragrance brand at Sephora North America. Signature products include the Grapefruit candle, the Bamboo home fragrance (often cited by Slatkin as her benchmark for impactful scent), Madagascar Vanilla Perfume Oil, and more recent fine fragrances such as Lychee Rose. In 2009, the brand’s home-fragrance collection received a FiFi Award from The Fragrance Foundation.

A key NEST visual hallmark is its use of 18th-century style botanical artwork on packaging, inspired by historic English illustrations referenced by Slatkin in interviews. The brand collaborates with a roster of top perfumers and is known for high fragrance loads in its candles and a proprietary wax blend designed to maximize scent diffusion. In recent years, NEST has also pushed into wellness concepts and international markets, including the UK and the Middle East, while maintaining a strong focus on fragrance performance and giftability.