Nicole Scherzinger

Nicole Scherzinger is a celebrity fragrance brand created by American singer and television personality Nicole Scherzinger, known internationally as the lead vocalist of the Pussycat Dolls. The perfume line debuted in 2017 with the launch of Chosen by Nicole Scherzinger, introduced in partnership with UK retailer The Perfume Shop and supported by a dedicated website for the range. Early distribution focused strongly on the UK market, with Chosen positioned as her first personal signature scent.

Following Chosen, the collection expanded with additional releases through 2018 and 2019, building a small but coherent range typically counted as four fragrances in total. These perfumes are marketed under Nicole’s own name and image rather than a separate fashion house, which places the brand firmly in the celebrity segment. Chosen was made available in multiple eau de parfum sizes, including 30 ml, 50 ml, and 100 ml, targeting accessible price points for a broad mainstream audience.

The line is sold through the official nicolescherzingerperfume.com site and a mix of online fragrance retailers, often in gift sets and value formats. While the brand does not have decades of heritage, it reflects the commercial, trend-aware style typical of celebrity projects launched in the late 2010s: familiar note structures, clear feminine focus, and straightforward names tied directly to Nicole’s public persona.