Recreation Beauty

Recreation Beauty is an Australian fragrance brand founded in 2019 by former magazine beauty editor Nedahl Stelio in Bondi Beach, Sydney. After years working at titles such as Cosmopolitan and Cleo, Stelio set out to create her own line of perfumes when she struggled to find luxury scents formulated without ingredients she wanted to avoid. The result is a tight collection of perfumes, body oils and skincare built around a clear clean-fragrance philosophy.

The brand emphasizes vegan formulas, non-toxic ingredient choices and cruelty-free production, and describes its perfumes as "clean" while avoiding single-use plastic and hormone-disrupting substances in its broader product line. Recreation works with experienced perfumers to compose its scents and fills custom glass bottles designed to reference the Bondi sunset, bringing a strong sense of place to the visual identity. The house has grown from an initial trio of scents to a wardrobe of roughly nine perfumes, with launches running from 2019 through at least 2024.

Recreation’s fragrances are positioned as accessible fine fragrance rather than mass-market, sold through its own website and selected retailers such as Sephora Australia. Signature releases include This Love Of Mine (2019), At Night We Dance (2021), and later launches like Call Me Venus (2024), illustrating a range that moves from luminous florals to moodier evening-leaning compositions while staying within a polished, modern style. The brand’s identity is closely tied to its Bondi Beach origin, with marketing and collaborations often highlighting an Australian-made, clean-luxe perspective on scent.