Reiss

Reiss is a British fashion brand founded by David Reiss in 1971, originally opening its first store on Bishopsgate in London before expanding to more than 150 stores and concessions internationally. The company built its reputation on modern, tailored clothing positioned as attainable luxury for men and women, and later added childrenswear to its offer.

Reiss entered fragrance in 2013 with the launch of its first scents, Black Oudh and Grey Flower, introduced as the brand’s debut perfumes for men and women. These fragrances were developed over roughly two years and were presented as an extension of the label’s fashion aesthetic into olfactory form. Early releases were created in collaboration with perfumers including Christian Provenzano and Luca Calvani, aligning the line with experienced noses from the wider industry.

The brand’s perfumes are sold through Reiss stores and selected retail partners, reflecting its fashion-led positioning rather than a standalone specialist perfume house. The compositions draw on materials such as oudh, lemon, black pepper, star anise, floral tones, violet and tonka bean, creating polished yet accessible profiles that mirror the clean, contemporary style of Reiss clothing. Subsequent launches have continued this direction, offering a compact roster of scents that focus on wearable sophistication rather than avant-garde experimentation.