The Escential
Eau de Toilette
Scentinela
Favourite
Scentinela
Brazilian influencer-founded indie brand built around Gabi Brandt’s personal signature scent.
At a Glance
The Brand
Founded
2024
Founder
Gabi Brandt
Country
Brazil
Category
Indie
Scent Personality
Worth It?
Scent DNA
Floral
Citrus
Musky
Woody
Scentinela currently revolves around a single flagship perfume, The Escential, developed as a personal signature for founder and influencer Gabi Brandt with support from Givaudan perfumers.[3][7] The scent balances luminous citrus and aquatic florals over a musky, creamy woody base, aiming for everyday versatility and a clean, polished aura.[3]
Top Notes
Heart Notes
Base Notes
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A indie, premium house known for floral compositions.
How It Compares
- → Similar positioning to Kayali
- → Similar target audience to Ariana Grande
- → A bit more niche-oriented than O Boticário
Who It's For
Best For
- Daily wear
- Warm weather climates
- Office and casual settings
- Young audiences and influencer fans
Strengths & Weaknesses
Strengths
- Clear storytelling around a single signature fragrance concept
- Modern, versatile floral-musky profile built with established perfume house Givaudan
- Strong social media presence via founder’s influencer platform
Weaknesses
- Very small catalog with only one listed fragrance so far
- Brand identity is heavily tied to a single personality
- Limited international distribution and visibility outside Brazil
Brand Evolution
Scentinela launched in 2024 with The Escential as its first release, positioned as a Brazilian niche-style signature scent created by and for Gabi Brandt.[3][7] Given the strong focus on narrative and Givaudan collaboration, the brand is likely to expand with flankers or additional scents that extend this clean, luminous floral-musky style. Early communication centers on versatility and emotional connection, suggesting future launches will stay within accessible, easy-to-wear constructions rather than avant-garde compositions. As distribution and feedback grow, the brand may refine note structures to better serve Brazil’s climate and audience preferences.
Quick Verdict
Scentinela is a personality-driven indie project that so far lives or dies on the appeal of a single, carefully crafted floral-musky signature scent. If the brand can build a broader line with the same level of technical backing, it could establish a solid niche-leaning presence in the Brazilian market.
Perfumers
Scentinela Perfumes