The Escential
EDT
Scentinela
Favourite
Scentinela
Brazilian influencer-founded indie brand built around Gabi Brandt’s personal signature scent.
At a Glance
The Brand
Founded
2024
Founder
Gabi Brandt
Country
Brazil
Category
Indie
Scent Personality
Worth It?
Scent DNA
Floral
Citrus
Musky
Woody
- Scentinela currently revolves around a single flagship perfume, The Escential, developed as a personal signature for founder and influencer Gabi Brandt with support from Givaudan perfumers
- The scent balances luminous citrus and aquatic florals over a musky, creamy woody base, aiming for everyday versatility and a clean, polished aura
Top Notes
Heart Notes
Base Notes
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A indie, premium house known for floral compositions.
How It Compares
- → Similar positioning to Kayali
- → Similar target audience to Ariana Grande
- → A bit more niche-oriented than O Boticário
Who It's For
Best For
- Daily wear
- Warm weather climates
- Office and casual settings
- Young audiences and influencer fans
Strengths & Weaknesses
Strengths
- Clear storytelling around a single signature fragrance concept
- Modern, versatile floral-musky profile built with established perfume house Givaudan
- Strong social media presence via founder’s influencer platform
Weaknesses
- Very small catalog with only one listed fragrance so far
- Brand identity is heavily tied to a single personality
- Limited international distribution and visibility outside Brazil
Brand Evolution
Scentinela launched in 2024 with The Escential as its first release, positioned as a Brazilian niche-style signature scent created by and for Gabi Brandt. Given the strong focus on narrative and Givaudan collaboration, the brand is likely to expand with flankers or additional scents that extend this clean, luminous floral-musky style. Early communication centers on versatility and emotional connection, suggesting future launches will stay within accessible, easy-to-wear constructions rather than avant-garde compositions. As distribution and feedback grow, the brand may refine note structures to better serve Brazil’s climate and audience preferences.
Quick Verdict
Scentinela is a personality-driven indie project that so far lives or dies on the appeal of a single, carefully crafted floral-musky signature scent. If the brand can build a broader line with the same level of technical backing, it could establish a solid niche-leaning presence in the Brazilian market.
Perfumers
Scentinela Perfumes