Shakira Perfumes

Shakira Perfumes is the fragrance line of Colombian singer songwriter Shakira Isabel Mebarak Ripoll, created in collaboration with Spanish beauty and fashion company Puig. According to Wikipedia, the partnership was launched in 2010 under the name Shakira Beauty (now Shakira Perfumes), marking Shakira’s move into perfumery alongside her music career. The brand’s official site highlights S by Shakira, released in 2010, as the first fragrance in the collection and a continuing reference point in the line.

Early releases such as S by Shakira and its flanker S by Shakira Eau Florale focused on approachable compositions built around light florals, soft woods, and a gentle sweetness, positioned at accessible price points. Over time, the range has expanded into multiple sublines, including youthful, fruity florals and more gourmand-leaning offerings, often themed around optimism, dreams, and performance. Distribution is primarily mass and online retail, with wide availability in Europe and Latin America and growing presence in global discount and gray market channels.

The brand leans on Shakira’s public persona and fan base, with bottle designs, names, and marketing imagery closely tied to her albums, tours, and personal themes. While the line is not targeted at niche collectors, it occupies a clear role in the celebrity segment: affordable, easy to wear scents that are simple to understand and gift. New launches continue to arrive regularly, often as flankers to existing pillars, reinforcing a stable but budget friendly catalog rather than radically reinventing the olfactory direction.