Sorce

Sorce is an artisan perfume brand based in Charlotte, North Carolina, created and formulated by founder and self-taught perfumer Caitlin Hayes.[2][1] The project began as Sorcellerie Apothecary, which launched online in May 2022 with a focus on fantasy-inspired compositions, and later rebranded to the shorter name Sorce, officially adopted in June 2024.[2] The name draws on the Latin "sors" (fate), reflecting the brand’s interest in narrative and character-driven scent concepts.[2]

According to the brand’s own materials and retailer listings, every fragrance is developed in-house by Hayes, who emphasizes ethical production, small-batch blending, and an approach that treats perfume as wearable art and a vehicle for self-expression.[2][1] Sorce operates a working perfume studio and retail space in Charlotte where its line is blended and bottled and where it also stocks other independent and artisan perfume houses.[2]

The catalog has expanded rapidly since 2022, with dozens of releases documented on Fragrantica and Parfumo, covering gourmand, fruity, floral, resinous, and atmospheric themes.[3][5] Many compositions feature vivid note lists such as marshmallow with Moroccan rose and white chocolate, or matcha with vanilla soft-serve, almond, and waffle cone, underscoring a strong tilt toward imaginative gourmand and comfort-oriented profiles.[4][10] Within the indie sphere, Sorce has become closely associated with sweet, story-driven perfumes that prioritize distinctive note combinations over conventionally minimalist structures.[3][5]

Sorce communicates transparently about its evolution from Sorcellerie Apothecary, its studio opening in July 2023, and its continued status as an independently owned and operated brand.[2] This combination of direct creator involvement, rapid output, and an emphasis on ethically made, narrative-rich gourmands positions Sorce squarely within the modern American indie perfume movement.[2][3]