Sorce

Sorce is an artisan perfume brand based in Charlotte, North Carolina, created and formulated by founder and self-taught perfumer Caitlin Hayes. The project began as Sorcellerie Apothecary, which launched online in May 2022 with a focus on fantasy-inspired compositions, and later rebranded to the shorter name Sorce, officially adopted in June 2024. The name draws on the Latin "sors" (fate), reflecting the brand’s interest in narrative and character-driven scent concepts.

According to the brand’s own materials and retailer listings, every fragrance is developed in-house by Hayes, who emphasizes ethical production, small-batch blending, and an approach that treats perfume as wearable art and a vehicle for self-expression. Sorce operates a working perfume studio and retail space in Charlotte where its line is blended and bottled and where it also stocks other independent and artisan perfume houses.

The catalog has expanded rapidly since 2022, with dozens of releases documented on Fragrantica and Parfumo, covering gourmand, fruity, floral, resinous, and atmospheric themes. Many compositions feature vivid note lists such as marshmallow with Moroccan rose and white chocolate, or matcha with vanilla soft-serve, almond, and waffle cone, underscoring a strong tilt toward imaginative gourmand and comfort-oriented profiles. Within the indie sphere, Sorce has become closely associated with sweet, story-driven perfumes that prioritize distinctive note combinations over conventionally minimalist structures.

Sorce communicates transparently about its evolution from Sorcellerie Apothecary, its studio opening in July 2023, and its continued status as an independently owned and operated brand. This combination of direct creator involvement, rapid output, and an emphasis on ethically made, narrative-rich gourmands positions Sorce squarely within the modern American indie perfume movement.