Steve Madden

Steve Madden is an American fashion brand founded by designer Steve Madden in 1990 in New York, best known for footwear and accessories before expanding into beauty and fragrance.[3] The brand’s first notable step into perfume came in 2018 with a limited collection called The Factory, which included five scents such as She Plays With Fire and Kiss My Rose, sold as one-ounce bottles and positioned as a playful extension of the label’s fashion identity.[1] This initial project was short run, but it laid the groundwork for a more structured fragrance line a few years later.

Steve Madden reentered the fragrance category in 2024 with Goldie Eau de Parfum, launched under license with Parlux Ltd., a company that develops and markets fragrances for fashion brands.[1][2] Goldie, named after Steve Madden’s youngest daughter, was released as a woody-floral perfume with notes including bergamot, pear, jasmine, gardenia petals, sandalwood, patchouli, amberwood and musk, and is sold in a heart-shaped bottle with gold accents.[1][4][5] In 2025 the brand followed up with Rose Goldie, described as a floral-ambery scent built around Italian bergamot, neroli and red currant on top, tuberose, gardenia and pink peony in the heart, and a base of amber, white moss and sugared musks.[2][3]

Current Steve Madden fragrances are marketed through the brand’s own channels, major department stores and online retailers, targeting consumers already familiar with its shoes and handbags.[3][4] Fragrantica lists Steve Madden as a new fragrance brand, with the earliest perfume edition dated 2018 and the most recent from the mid 2020s, reflecting a compact but growing catalogue tied closely to the parent fashion label’s bold, trend-driven image.[6]