Guess

Founded in Los Angeles in 1981 by the Marciano brothers, Guess is an iconic American designer brand that became famous for its trendsetting denim and evocative black-and-white advertising campaigns featuring future supermodels like Claudia Schiffer and Naomi Campbell. Originally inspired by their European heritage, the Marciano brothers fused American style with refined European sensibilities. Guess quickly evolved into a global lifestyle brand, expanding into accessories, watches, and fragrances. The first Guess fragrance debuted in the late 1980s, and the house has since collaborated with a roster of renowned perfumers including Francis Kurkdjian, Maurice Roucel, Jacques Huclier, and Clément Gavarry. Guess fragrances are characterized by their youthful, adventurous spirit and bold, sexy compositions, often blending unexpected ingredients for a modern yet accessible olfactory experience. Today, the Guess portfolio includes popular collections such as Seductive, Bella Vita, and 1981, appealing to both men and women who appreciate fashion-forward, vibrant scents. The brand remains a symbol of youthful energy and accessible luxury, with a strong presence in both fashion and fragrance.