Tamburins

Tamburins is a South Korean fragrance and beauty brand created in 2017 by IICOMBINED, the company founded by Hankook Kim that also owns eyewear label Gentle Monster. Originating in Seoul, Tamburins quickly became known for its sculptural packaging and gallery-like flagship stores, treating perfumes, hand creams and balms as design objects as much as cosmetics. Its retail presence now spans multiple flagship locations across Seoul, including Seongsu and Hannam, as well as international sites in Shanghai and Japan.

The brand focuses on what it calls sensory beauty: the idea that scent, texture and visual form should work together as a single experience. Tamburins fragrances often weave woody, earthy and complex floral notes with modern musks, reflecting a balance between raw natural facets and polished refinement. Collections such as Perfume, Sunshine and Summer Tails explore this style through compositions that highlight angelica, woods, mineral notes, florals and soft musk, framed in minimalist but tactile bottles.

Tamburins has gained significant global visibility through collaborations and ambassadorships, notably with Jennie from BLACKPINK, which helped push scents like CHAMO and other balms and perfumes into cult status among K-beauty enthusiasts. While its distribution remains selective, the brand has become one of Korea's most talked-about fragrance exports, supported by premium pricing and a strong design-led identity.