Zeitun

Zeitun began in 2005 as a natural cosmetics and fragrance brand built around Middle Eastern beauty traditions. The brand says it was founded by two friends who studied Arab culture and traditions and partnered with hereditary soapmaker Abd el-Kader Sarmini, with the business starting from Sabun Zeitun, an authentic Aleppo olive and laurel soap[2]. Parfumo lists Zeitun as a Russian brand dating to 2005, which supports its Russian operating base[7].

The brand is positioned around soap-making heritage, hammam rituals, and fragrance-inspired body care rather than classical fine fragrance in the Western designer sense. Its own site describes an expanding portfolio made from raw materials sourced from Jordan, India, Morocco, and Europe, and a cosmetics partner page notes halal standards, cruelty-free production, and formulas without SLS/SLES, silicones, parabens, or mineral oil[1][2].

In fragrance terms, Zeitun is best read as an accessible oriental-beauty brand: warm, resinous, spicy, floral, and amber-leaning compositions, with a strong emphasis on natural-feeling ingredients and ritual-driven product storytelling. It is more about bath, skin, and aromatic care than high-concept perfumery, and its appeal is strongest for buyers who want Middle Eastern style at a relatively approachable price point[1][2][7].