A boozy, berry-forward scent that swings between 'absolute masterpiece' and 'generic designer dupe'. You'll either adore its warm, sensual embrace or dismiss it for smelling like every other sweet, spicy scent out there. Blind buy at your peril.

Wasted Moment is Alexandria UK's take on Kilian's Apple Brandy on the Rocks - a caramelised-apple-and-brandy gourmand at a fraction of the price. Community verdicts on accuracy are mixed, ranging from near-identical to a looser 60% match, though the core boozy-apple mood comes through clearly.