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724 Eau de Parfum bottle 724 EDP
EDP Concentration EDT
U Gender F
2022 Year 2011
££££ Price Tier £
Summer White Eau de Toilette bottle Summer White EDT

ScentArt

View Liquid → 724 EDP
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Which Should You Buy?

Our Verdict - 724 EDP
This is MFK's love-it-or-hate-it take on the 'clean' aesthetic. If you're after that freshly laundered, sparkling white shirt vibe, and crucially, you're not bothered about the hefty price tag, this could be your new signature. Otherwise, you might find it a bit too much like a high-end cleaning product.
Favourite
Our Verdict - Summer White EDT
This one's a budget-friendly clean dream, perfect for an instant refresh. Expect a light, airy musk that whispers rather than shouts, ideal for everyday wear, though you'll want to reapply.
Favourite

Scent Profile

How They Wear

Showing: Overall Blend

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
724 EDP
Summer White EDT

Notes

Shared Notes
Aldehydes 56% vs 41%
Only in 724
Bergamot 44%
Only in Summer White
Grapefruit 33% Freesia 26%
Shared Notes
Musk 62% vs 65%
Sandalwood 37% vs 34%

Accords

724 Summer White
100%
Aldehydic
100%
99%
White Floral
88%
83%
Musky
94%
76%
Fresh
90%
77%
Citrus
83%
70%
Powdery
70%
66%
Floral
70%
61%
Sweet
Soapy
56%
54%
Fresh Spicy
44%
52%
Woody
Aldehydic shared
100%
100%
White Floral shared
99%
88%
Musky shared
83%
94%
Fresh shared
76%
90%
Citrus shared
77%
83%
Powdery shared
70%
70%
Floral shared
66%
70%
61%
56%
Fresh Spicy shared
54%
44%
52%

Performance

724 Summer White
Moderate (4-6h)
Longevity
Short (2-4h)
Moderate
Projection
Moderate
Moderate
Intensity
Light

Season and Occasion Fit

724

Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Occasions

Best For:
Office Casual
Also Works:
Sport

Its clean, inoffensive profile and moderate sillage make it perfect for office and casual wear, where you want to smell put-together without shouting. It's a bit too 'laundry fresh' for a romantic date or highly formal events, but it's airy enough for a light refresh after sport.

Summer White

Seasons

Best For:
Summer

A summer scent - airy and clear, designed for hot weather.

Occasions

Best For:
Office Casual Sport

Its clean and subtle profile makes it highly suitable for casual settings and the office, where it won't offend. However, its poor longevity and minimal sillage mean it's not impactful enough for formal events or most dates, though it's great for post-gym freshness.

Similarity Breakdown

How alike these two fragrances smell, scored from their full scent profiles.

Overall scent match
91%
Key Similarities

Both lean aldehydic, white floral, musky

Key Differences

Subtle differences in overall composition

Where to buy

724 EDP
Summer White EDT
also worth checking

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