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Always You Eau de Parfum bottle Always You EDP
EDP Concentration EDP
F Gender F
- Year 2006
£ Price Tier £
Midnight Fantasy Eau de Parfum bottle Midnight Fantasy EDP

ScentArt

View Liquid → Always You EDP
View Liquid → Midnight Fantasy EDP

Which Should You Buy?

Our Verdict - Always You EDP
The Fragrance World UK's £4.95/30ml interpretation of Emporio Armani Because It's You (2018) - the pyramid maps the original's raspberry opening, damask rose heart, and vanilla dry-down. Liverpool dupe-house pricing on a recognisable smell-alike for casual rotation.
Favourite
Our Verdict - Midnight Fantasy EDP
Divisive, love-it-or-hate-it. Some reckon it's a nostalgic, juicy plum-berry potion for dancing all night. Others call it cheap, synthetic, and just a bit like kids' shampoo. Wear it if you dare, but don't say we didn't warn you.
Statement

Scent Profile

How They Wear

Showing: Overall Blend

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
Always You EDP
Midnight Fantasy EDP

Notes

Shared Notes
Raspberry 45% vs 22%
Only in Always You
Pear 30% Pink Pepper 24%
Only in Midnight Fantasy
Plum 41% Sour Cherry 36%
Shared Notes
Freesia 28% vs 31%
Only in Always You
Rose 47% Violet 25%
Only in Midnight Fantasy
Orchid 35% Iris 33%
Shared Notes
Vanilla 31% vs 42%
Amber 27% vs 28%
Musk 22% vs 29%
Only in Always You
Woody 19%

Accords

Always You Midnight Fantasy
85%
Fruity
100%
65%
Sweet
100%
75%
Floral
50%
Cherry
67%
55%
Vanilla
58%
Powdery
56%
55%
Amber
55%
Rose
Nutty
49%
Almond
45%
Fruity shared
85%
100%
Sweet shared
65%
100%
Floral shared
75%
50%
67%
Vanilla shared
55%
58%
56%
55%
55%
49%
45%

Performance

Always You Midnight Fantasy
Moderate (4-6h)
Longevity
Moderate (4-6h)
Intimate
Projection
Moderate
Moderate
Intensity
Moderate

Season and Occasion Fit

Always You

Seasons

Best For:
Spring Autumn Winter
Also Works:
Summer

The raspberry-led opening and vanilla-anchored close mirror the original's seasonal range, though the budget composition fades faster than the Emporio Armani bottle in heavier conditions.

Occasions

Best For:
Office Date Casual Formal

A budget interpretation that keeps the original's structure - the dupe reads cleaner and shorter, making it best suited to casual rotation rather than as a replacement for the Emporio Armani signature.

Midnight Fantasy

Seasons

Best For:
Spring Summer Autumn Winter

Versatile across every season - no clear seasonal preference from wearers.

Occasions

Best For:
Date Casual

This perfume's potent, sweet, and fruity profile, often described as 'strong' and 'loud,' makes it unsuitable for professional settings. Its playful, almost 'clubbing in 2012' vibe and perceived juvenile character align better with casual outings and fun dates, where its strong projection can be an asset. Some find it 'clean and fresh' enough for casual day wear, but its high sweetness and sillage lean away from formal or office attire.

Similarity Breakdown

How alike these two fragrances smell, scored from their full scent profiles.

Overall scent match
90%
Key Similarities

Both lean fruity, floral, sweet

Key Differences

Subtle differences in overall composition

Where to buy

Always You EDP
Midnight Fantasy EDP
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