Emporio Armani Lui is a bittersweet symphony - a classic, classy scent that everyone loves, but its modern formulation is tragically fleeting. Once a signature, now a ghost of its former self, leaving a trail of compliments for the lucky few who catch a fleeting whiff, and a lot of frustration for everyone else.

This one's a proper divisive scent, isn't it? A lot of folks are expecting a juicy, sweet strawberry and getting something way more green and musky. Don't expect a fruit cocktail, but rather the whole damn strawberry plant, earth and all. It's often dismissed as a phantom scent, but for some, it's a surprising, fresh gem.