Divisive. While some rave about its luxurious clean scent and impressive longevity, an equal number are put off by a persistent 'latex balloon' or 'baby wipes' accord. Try before you buy, unless you really, really love fancy rubber.

Fireball chases Louis Vuitton's Meteore - the juicy citrus opening over a clean, peppery vetiver. It captures that fresh-out-of-the-shower brightness and the spicy-aromatic heart, but renders it flatter, with the original's signature smooth Iso E vetiver simplified and projection pulled in to a closer wear.