This is a seriously divisive number, a true love-it-or-hate-it affair. Expect sharp, spicy rosiness that some find magnificent and others, well, pencil shavings. Not for the faint of heart, but if it clicks, it's a confident, head-turning signature scent.

No. 500 nods to Byredo's Rose of No Man's Land - Turkish rose against a soft raspberry-amber base - but comes through as a simpler, sweeter rose rather than the original's slightly dusty, papyrus-tinged melancholy. Recognisable in the first hour, generic by the third.