Floris London 2025 EDP

U ££ Favourite

Purple Mémoire

by Nicola Pozzani , Penny Ellis

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Floris London Purple Mémoire is an Eau de Parfum launched in 2025, created by Nicola Pozzani and Penny Ellis. Purple Mémoire opens with Bergamot, Mandarin, Lavender, and Coriander, settles into a heart of Cyclamen, Jasmine, Iris, and Violet, and dries down to a base of Cacao Pod, Musk, Amber, and Sandalwood. Floris London's Purple Mémoire carries a Favourite verdict, a floral-led wear.

This is a proper love-it-or-hate-it lavender. If you want a single-note, creamy, sophisticated lavender, this is for you. If you were hoping for a vibrant floral medley, you'll be seriously let down.
What our verdicts mean →
  • Sophisticated
  • Elegant
  • Clean
  • Relaxed
  • Classic
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Purple Mémoire Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Date Casual
Also Works:
Formal

Its elegant and understated character, described as suitable for any occasion and exuding quiet elegance, makes it quite versatile. However, its significant sillage and projection, combined with a dominant lavender note, might be a bit much for a very formal setting or an intense workout.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Brand-declared Floris London says so · no third-party certification found · Read the claim

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Purple Mémoire opens with a bright, herby lavender, accented by crisp bergamot and a whisper of coriander. The heart introduces a soft, powdery floral blend of iris and violet, warmed by the exotic touch of ylang-ylang. As it settles, a smooth, creamy base emerges with cacao pod, sandalwood, and vanilla, rounded out by amber and tonka bean, leaving a distinctly elegant and long-lasting aroma.

Similar

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.