Floris London 2025 Edp

U ££

Purple Mémoire

by Nicola Pozzani , Penny Ellis

Floris London Purple Mémoire is an Eau de Parfum launched in 2025, created by Nicola Pozzani and Penny Ellis. Purple Mémoire opens with Lavender, Coriander, Bergamot, and Mandarin, settles into a heart of Iris, Violet, Jasmine, and Cyclamen, and dries down to a base of Cacao Pod, Labdanum, Sandalwood, and Musk. Floris London's Purple Mémoire carries a Favourite verdict, a powdery-led wear.

This is a proper love-it-or-hate-it lavender. If you want a single-note, creamy, sophisticated lavender, this is for you. If you were hoping for a vibrant floral medley, you'll be seriously let down.
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  • Sophisticated
  • Elegant
  • Clean
  • Relaxed
  • Classic
Purple Mémoire Eau de Parfum bottle

ScentArt

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Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 14%
Floral 30%
Fruity 4%
Green 7%
Sweet 27%
Warm 12%
Woody 7%
Earthy 8%
Animalic 7%
Fresh 16%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Powdery
100%
Lavender
97%
Citrus
95%
Aromatic
87%
Violet Floral
87%

Notes

Top Notes

Lavender 32% Mandarin 27% Coriander 21% Bergamot 20%

Heart Notes

Iris 28% Violet 24% Cyclamen 17% Jasmine 16% Ylang-Ylang 16%

Base Notes

Cacao Pod 20% Amber 14% Tonka Bean 14% Sandalwood 14% Labdanum 13% Vanilla 13% Musk 12%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer
Also Works:
Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Date Casual
Also Works:
Formal

Its elegant and understated character, described as suitable for any occasion and exuding quiet elegance, makes it quite versatile. However, its significant sillage and projection, combined with a dominant lavender note, might be a bit much for a very formal setting or an intense workout.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on → Check price on →

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About

Purple Mémoire opens with a bright, herby lavender, accented by crisp bergamot and a whisper of coriander. The heart introduces a soft, powdery floral blend of iris and violet, warmed by the exotic touch of ylang-ylang. As it settles, a smooth, creamy base emerges with cacao pod, sandalwood, and vanilla, rounded out by amber and tonka bean, leaving a distinctly elegant and long-lasting aroma.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.