Favourite

Floris London 2025 EDP

U ££

Purple Mémoire

by Nicola Pozzani , Penny Ellis

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Floris London Purple Mémoire is an Eau de Parfum launched in 2025, created by Nicola Pozzani and Penny Ellis. Purple Mémoire opens with Bergamot, Mandarin, Lavender, and Coriander, settles into a heart of Cyclamen, Jasmine, Iris, and Violet, and dries down to a base of Cacao Pod, Musk, Amber, and Sandalwood. Floris London's Purple Mémoire carries a Favourite verdict, a powdery-led wear.

This is a proper love-it-or-hate-it lavender. If you want a single-note, creamy, sophisticated lavender, this is for you. If you were hoping for a vibrant floral medley, you'll be seriously let down.
  • Sophisticated
  • Elegant
  • Clean
  • Relaxed
  • Classic
Purple Mémoire Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Date Casual
Also Works:
Formal

Its elegant and understated character, described as suitable for any occasion and exuding quiet elegance, makes it quite versatile. However, its significant sillage and projection, combined with a dominant lavender note, might be a bit much for a very formal setting or an intense workout.

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Layer

Wear two at once. See what layers well with Purple Mémoire Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Purple Mémoire Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

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About

Purple Mémoire opens with a bright, herby lavender, accented by crisp bergamot and a whisper of coriander. The heart introduces a soft, powdery floral blend of iris and violet, warmed by the exotic touch of ylang-ylang. As it settles, a smooth, creamy base emerges with cacao pod, sandalwood, and vanilla, rounded out by amber and tonka bean, leaving a distinctly elegant and long-lasting aroma.