Franck Olivier 2021 EDP

U £ Statement

Pure Addiction

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Franck Olivier Pure Addiction is an Eau de Parfum launched in 2021. Pure Addiction opens with Orange, settles into a heart of Marigold, Jasmine, and Saffron, and dries down to a base of Amber, Cedar, Oakmoss, and Praline. Franck Olivier's Pure Addiction carries a Statement verdict, a fresh-led wear.

This one's a real mixed bag. Some absolutely swear by it as the ultimate BR540 dupe, hitting all the right sweet-and-spicy notes, while others find it a weak, synthetic disappointment. Expect compliments, but don't expect unanimous adoration or beast-mode projection.
What our verdicts mean →
  • Warm
  • Sweet
  • Sensual
  • Playful
  • Cozy
$36.28 at Amazon US 3.4 fl oz (100 ml) · plus sales tax Check prices ↓
Pure Addiction Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual
Also Works:
Office

Its sweet and warm spicy profile makes it a good choice for dates and casual wear, projecting an inviting aura. However, the divisive opinions on sillage and its strong sweetness make it less suitable for formal settings or an office environment where subtlety is often preferred.

Ingredients and allergens

ALCOHOL DENAT. (S.D. ALCOHOL 40-B), PARFUM (FRAGRANCE), AQUA (WATER), LINALOOL, LIMONENE, COUMARIN, CITRAL, ISOEUGENOL. 80% VOL

From a shop in the United Kingdom. Boxes sold in other countries can differ.

Named in this list, in standard patch-test panels

Other allergens named in this list

Lists change between batches and markets, so check the box of the bottle you have. "Parfum" covers substances the label does not name, and we highlight only the allergens we could match. If you have a diagnosed allergy, look for the name your clinic gave you on your own packaging.

About

Pure Addiction kicks off with a bright, juicy orange before quickly transitioning into the warm, slightly metallic spice of saffron and delicate jasmine florals. The drydown settles into a sweet, amber embrace, with hints of praline adding a sugary depth, all grounded by a subtle mossy earthiness and woody cedar.

Similar

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States · · checked 25 October

Prices before sales tax, which the shop adds at checkout.

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.