Franck Olivier 2021 Edp

U £

Pure Addiction

Franck Olivier Pure Addiction is an Eau de Parfum launched in 2021. The fragrance opens with Orange, settles into a heart of Jasmine, Marigold, and Saffron, and dries down to a base of Praline, Oakmoss, Cedar, and Amber.

Our verdict on Pure Addiction: Statement

This one's a real mixed bag. Some absolutely swear by it as the ultimate BR540 dupe, hitting all the right sweet-and-spicy notes, while others find it a weak, synthetic disappointment. Expect compliments, but don't expect unanimous adoration or beast-mode projection.
  • Warm
  • Sweet
  • Sensual
  • Playful
  • Cozy
Pure Addiction Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 27%
Floral 11%
Fruity 7%
Green 9%
Sweet 24%
Warm 19%
Woody 10%
Earthy 16%
Animalic 8%
Fresh 11%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual
Also Works:
Office

Its sweet and warm spicy profile makes it a good choice for dates and casual wear, projecting an inviting aura. However, the divisive opinions on sillage and its strong sweetness make it less suitable for formal settings or an office environment where subtlety is often preferred.

Similar

Compare

Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

ScentVerdict earns a commission from purchases - this doesn't affect our verdicts.

About

Pure Addiction kicks off with a bright, juicy orange before quickly transitioning into the warm, slightly metallic spice of saffron and delicate jasmine florals. The drydown settles into a sweet, amber embrace, with hints of praline adding a sugary depth, all grounded by a subtle mossy earthiness and woody cedar.