Statement

Franck Olivier 2021 EDP

U £

Pure Addiction

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Franck Olivier Pure Addiction is an Eau de Parfum launched in 2021. Pure Addiction opens with Orange, settles into a heart of Marigold, Jasmine, and Saffron, and dries down to a base of Amber, Cedar, Oakmoss, and Praline. Franck Olivier's Pure Addiction carries a Statement verdict, a warm spicy-led wear.

This one's a real mixed bag. Some absolutely swear by it as the ultimate BR540 dupe, hitting all the right sweet-and-spicy notes, while others find it a weak, synthetic disappointment. Expect compliments, but don't expect unanimous adoration or beast-mode projection.
  • Warm
  • Sweet
  • Sensual
  • Playful
  • Cozy
Pure Addiction Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual
Also Works:
Office

Its sweet and warm spicy profile makes it a good choice for dates and casual wear, projecting an inviting aura. However, the divisive opinions on sillage and its strong sweetness make it less suitable for formal settings or an office environment where subtlety is often preferred.

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Layer

Building a fragrance wardrobe? See what layers well with Pure Addiction Eau de Parfum - the best pairings, where to apply each, and how the blend scores.

Where to buy

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About

Pure Addiction kicks off with a bright, juicy orange before quickly transitioning into the warm, slightly metallic spice of saffron and delicate jasmine florals. The drydown settles into a sweet, amber embrace, with hints of praline adding a sugary depth, all grounded by a subtle mossy earthiness and woody cedar.