French Avenue 2025 Edp

U £

SH'MALLOW Fluff

French Avenue SH'MALLOW Fluff is an Eau de Parfum launched in 2025. SH'MALLOW Fluff opens with Coconut, Apple, Strawberry, and Lemon, settles into a heart of Jasmine, Orange Blossom, and Marshmallow, and dries down to a base of Ambrox Super, Praline, Musk, and Vanilla. French Avenue's SH'MALLOW Fluff carries a Statement verdict, a sweet-led wear.

Divisive, synthetic, but with undeniable charm, SH'MALLOW Fluff is a full-on strawberry jam explosion. It's a love-it-or-hate-it scent that will either delight or repulse, but it certainly won't be ignored.
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  • Playful
  • Sweet
  • Bold
  • Modern
  • Youthful
SH'MALLOW Fluff Eau de Parfum bottle

ScentArt

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Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 9%
Floral 19%
Fruity 20%
Green 4%
Sweet 44%
Warm 6%
Woody 3%
Earthy 2%
Animalic 12%
Fresh 17%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Sweet
100%
Fruity
84%
Vanilla
57%
Powdery
53%
Citrus
52%

Notes

Top Notes

Strawberry 35% Lemon 23% Coconut 21% Apple 21%

Heart Notes

Marshmallow 41% Jasmine 31% Orange Blossom 28%

Base Notes

Vanilla 31% Ambrox Super 25% Musk 22% Praline 22%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer
Also Works:
Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual

The strong, sweet, and largely artificial-smelling fruit accord, coupled with reports of beast-mode longevity and sillage, makes this less suitable for formal or office settings. It's perfect for casual outings or dates where its playful nature can shine through.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on →
Lowest Upfront £18.10 Notino - 100ml Buy Best Value £18.10 Notino - 100ml - £0.18/ml Buy
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About

Imagine plunging your nose into a jar of vibrant, sugary strawberry jam, with a playful fizz of lemon and apple. SH'MALLOW Fluff bursts open with a sweet, fruity cocktail, where plump strawberries mingle with a hint of tart apple and zesty lemon. As it settles, the heart reveals a soft, fluffy marshmallow sweetness intertwined with delicate jasmine and orange blossom, adding a touch of floral airiness. The dry down is a warm, musky vanilla embrace, with a lingering whisper of praline and the modern sheen of ambroxan, all underpinned by that persistent, edible strawberry jam. It's a gourmand feast, sweet and unapologetic.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.