Favourite

GROVE England 2024 EDP

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Anemone

by Richard Howard

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GROVE England Anemone is an Eau de Parfum launched in 2024, created by Richard Howard. Anemone opens with Chamomile, settles into a heart of Linden Tree, Neroli, and Jasmine, and dries down to a base of Petitgrain, Cedar, and Labdanum. GROVE England's Anemone carries a Favourite verdict, a white floral-led wear.

A quiet, well-mannered white floral that smells like a garden rather than a perfume counter. Chamomile gives it an apple-and-hay softness up top, jasmine and neroli warm the middle without letting it turn sweet, and petitgrain and cedar keep the base dry and green. It is close-wearing and unshowy, which is both the point and the limitation: if you want to be noticed across a room, look elsewhere. For office and everyday wear it is genuinely lovely.
  • Understated
  • Botanical
  • Daytime
  • Grown-up
Anemone Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Moderate (4-6h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer

Built for the shoulder seasons. The green chamomile-and-petitgrain freshness suits spring, while the labdanum and cedar base gives it enough warmth for autumn, which is when anemones actually bloom. Too soft to register in deep winter.

Best Occasions

Best For:
Office Date Casual
Also Works:
Formal

Close-wearing and unsweet, which makes it an easy office and everyday choice with no risk of crowding a room. It has the composure for something formal but not the presence for a grand occasion.

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Layer

Wear two at once. See what layers well with Anemone Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Anemone Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

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About

Anemone is GROVE England's debut, and the fragrance that explains the whole house. Anemones are loved for their papery colour and for arriving late in the season, not for their smell, which is faint to the point of absent. The brief given to perfumer Richard Howard was to invent the scent the flower ought to have, using the garden around it as evidence. What that produces is a green-woody white floral. Chamomile opens it, soft and slightly herbal, more apple and dry hay than tea. Jasmine, linden and neroli follow and do the flowering, but they are kept deliberately unsweet, so the effect is petals in daylight rather than a bouquet. The base is where it earns its price: petitgrain keeps the greenness alive, labdanum adds a resinous warmth, and cedar dries the whole thing out into something soft and slightly powdery. Expect moderate longevity and modest projection. This is a scent that sits close and rewards the wearer more than the room, which suits its intended use as an everyday fine fragrance. It is offered as a 50ml bottle and a 7.5ml travel vial, and the same scent runs through GROVE's hand cream, bath oil, body wash and candle if you want it in a room as well as on skin.