Lush

Lush lives up to its name by leaning entirely into white florals across its pyramid rather than introducing citrus or fruit as a counterpoint - jasmine and tuberose open the fragrance with a heady, blooming richness that immediately signals an opulent floral rather than a light everyday scent. The heart brings jasmine back alongside rose and lily of the valley, reinforcing and layering the floral theme rather than pivoting to something new - the repetition of jasmine across top and heart gives the composition a cohesive, unified floral identity. Where Lush distinguishes itself is the inclusion of eucalyptus, which the retailer notes lends 'a gentle and refreshing hint' - an unusual and clever addition that keeps the dense floral bouquet from feeling cloying, adding a green, slightly medicinal freshness that cuts through the richness. The overall effect the brand describes as 'green tones and woody nuances' creating 'a balance of freshness and depth' - and that balance is the composition's main achievement, offering the opulence of a heady white floral without it becoming overwhelming. Best suited to those who love florals but want a touch of green freshness to keep things wearable.