Jo Loves 2018 Edp

U ££

Jo by Jo Loves

by Jo Malone

Jo Loves Jo by Jo Loves is an Eau de Parfum launched in 2018, created by Jo Malone. The fragrance opens with Grapefruit, Bitter Orange, and Lime, settles into a heart of Pepper, Hedione, Rose, and Apple, and dries down to a base of Cedar, Vetiver, Guaiac Wood, and Musk.

Our verdict on Jo by Jo Loves: Favourite

A hyper-fresh, juicy blast of grapefruit and pepper, Jo by Jo Loves is the ultimate mood booster for citrus lovers. Unisex, ultra-modern, and effortlessly clean, this scent radiates clarity and joy.
  • Fresh
  • Confident
  • Modern
  • Clean
  • Energetic
Jo by Jo Loves Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 28%
Floral 10%
Fruity 7%
Green 11%
Sweet 5%
Warm 13%
Woody 22%
Earthy 11%
Animalic 5%
Fresh 25%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Light

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

The sparkling citrus and fresh spicy character shines in spring and summer, providing clarity and energy in warm weather. Its light woody base keeps it lively but not deep enough for colder months.

Best Occasions

Best For:
Office Date Casual Sport
Also Works:
Formal

Its transparent, non-intrusive citrus freshness is ideal for office, daily wear, and active settings. Understated projection and a clean vibe make it appropriate for dates and even sport.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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About

Jo by Jo Loves Eau de Parfum opens with a dazzling burst of grapefruit and bitter orange, instantly bright and effervescent. Black pepper brings a crisp, spicy edge that lifts the juicy citrus, while hints of green apple and hedione add a breezy, airy transparency. Cedar, vetiver, and guaiac wood provide a subtle, dry backbone, never weighing the composition down. The overall effect is sparkling, invigorating, and minimalistic-a quintessentially modern citrus scent that feels like bottled sunlight.