Jo Malone London 2016 EDC

U ££ Favourite

Wild Strawberry & Parsley

by Anne Flipo

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Jo Malone London Wild Strawberry & Parsley is a Cologne launched in 2016, created by Anne Flipo. Wild Strawberry & Parsley opens with Green Notes, Tomato Leaf, Blackcurrant, and Parsley, settles into a heart of Wild Strawberry, Violet Leaf, and Basil, and dries down to a base of Musk and Oakmoss. Jo Malone London's Wild Strawberry & Parsley carries a Favourite verdict, a green-led wear.

A divisive Jo Malone creation with a cult following, Wild Strawberry & Parsley is either a fleeting, subtle whisper of green, fresh fruit or a powerful, photorealistic garden experience, depending on your skin chemistry and expectations. It's truly a love-it-or-leave-it kind of scent.
What our verdicts mean →
  • Fresh
  • Clean
  • Bright
  • Soft
  • Subtle
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Wild Strawberry & Parsley Cologne bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Green Notes30%
Parsley27%
Tomato Leaf27%
Blackcurrant16%
Heartas listed
Wild Strawberry44%
Basil28%
Violet Leaf28%
Baseas listed
Musk52%
Oakmoss48%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its fresh, green, and generally light profile makes it suitable for casual wear and the office, where it won't overpower. However, its often-criticised poor longevity and sillage mean it's not ideal for formal events or dates where a more impactful presence is desired.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Imagine a dew-kissed patch of wild strawberries, still clinging to their green stems, intertwined with aromatic parsley and tangy blackcurrant leaves. This cologne opens with an invigorating burst of verdant tomato leaf and basil, settling into a delicate heart where the subtle sweetness of wild strawberry peeks through violet foliage. The drydown offers a whisper of earthy oakmoss and clean musk, providing a gentle, natural finish.

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Where to buy

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.