Jo Malone London 2016 Cologne

U ££

Wild Strawberry & Parsley

by Anne Flipo

Jo Malone London Wild Strawberry & Parsley is a Cologne launched in 2016, created by Anne Flipo. Wild Strawberry & Parsley opens with Blackcurrant, Tomato Leaf, Green, and Parsley, settles into a heart of Basil, Violet Leaf, and Wild Strawberry, and dries down to a base of Oakmoss and Musk. Jo Malone London's Wild Strawberry & Parsley carries a Favourite verdict, a green-led wear.

A divisive Jo Malone creation with a cult following, Wild Strawberry & Parsley is either a fleeting, subtle whisper of green, fresh fruit or a powerful, photorealistic garden experience, depending on your skin chemistry and expectations. It's truly a love-it-or-leave-it kind of scent.
  • Fresh
  • Clean
  • Bright
  • Soft
  • Subtle
Wild Strawberry & Parsley Cologne bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 0%
Floral 4%
Fruity 15%
Green 43%
Sweet 10%
Warm 3%
Woody 5%
Earthy 17%
Animalic 13%
Fresh 21%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its fresh, green, and generally light profile makes it suitable for casual wear and the office, where it won't overpower. However, its often-criticised poor longevity and sillage mean it's not ideal for formal events or dates where a more impactful presence is desired.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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About

Imagine a dew-kissed patch of wild strawberries, still clinging to their green stems, intertwined with aromatic parsley and tangy blackcurrant leaves. This cologne opens with an invigorating burst of verdant tomato leaf and basil, settling into a delicate heart where the subtle sweetness of wild strawberry peeks through violet foliage. The drydown offers a whisper of earthy oakmoss and clean musk, providing a gentle, natural finish.